Info Product Marketing Blueprint crash course, your fast-track guide to building and launching a successful digital product business. Whether you’re just getting started or looking to improve your existing strategy, this step-by-step course will walk you through the core elements of info product marketing. With expert guidance from Vlad, the founder of Vavoza, each module is designed to give you the tools and knowledge you need to create, promote, and sell your info product with confidence.

Before diving into the nitty-gritty, it’s crucial to start with the right mindset and expectations. In this introductory lesson, you’ll meet Vlad, the visionary behind Vavoza. He sets the tone for what’s ahead, explaining how this crash course will simplify the info product process and help you avoid common pitfalls.

Vlad emphasizes that success begins with understanding the fundamentals, not with flashy hacks or overnight tricks. By grounding your journey in proven strategies, you’ll be better equipped to move forward and achieve real results.

Dissecting Your Offer

The backbone of any info product marketing strategy is your offer. In this module, Vlad breaks down what makes an irresistible offer and why it’s the foundation of your success. It’s not just about creating a product, it’s about deeply understanding your audience's pain points, desires, and transformation goals.

You’ll learn how to position your offer in a way that speaks directly to your ideal customer. Vlad walks you through key elements such as pricing, bonuses, perceived value, and guarantees. This clarity ensures your offer isn’t just good, it’s a no-brainer for your audience.

Creating a Compelling Lead Magnet

No marketing strategy is complete without a strong lead magnet, something free that provides value and attracts the right audience. In this module, Vlad shows you how to create a lead magnet that connects perfectly with your main offer.

You’ll discover what makes a lead magnet “compelling”, from quick wins to instant gratification, and how to structure it to maximize opt-ins. By the end of this module, you’ll have a powerful tool to grow your list with high-quality leads who are genuinely interested in what you offer.

Advertising & Optimizing Your Sales Funnel

Now it’s time to bring your product to the world. In the final module, Vlad dives into advertising and funnel optimization, the engines that drive traffic and convert prospects into buyers. You’ll get an overview of paid advertising strategies, how to test your funnel, and which metrics to monitor for growth.

Vlad also shares insights on refining your messaging, improving conversion rates, and scaling once you find a winning formula. This is where all the pieces come together, and you begin to see the results of your well-crafted strategy.

The Info Product Marketing Blueprint is more than just a course, it’s a roadmap to building a business around your knowledge, skills, and passions. Start with Module 1 and follow each step carefully. By the end, you’ll be equipped to launch a high-converting info product with confidence and clarity. Let’s get started!

✅ Get free access to the Info Product Marketing Blueprint course inside our private VIP Community